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The above mentioned sites are websites selling children’s gift products online. They have a huge range of top-class gifts and toys for children and specialize in a wide range of gift hampers, each lovingly packaged and presented in a variety of different ways.
Requirement & Challenges
There are thousands of children’s e-commerce websites in the market, so how do we get www.childrensgiftideas.com and www.newbabygiftboxes.co.uk to have top rankings for multiple competitive keywords? That was our main challenge. The main aim of the campaign was to improve search engine rankings for some targeted keywords which would consequently increase the traffic to the sites.
Action Taken
Ms.Ayling was extremely passionate about these 2 sites and wanted to optimize them in the best possible way. She was also very smart about building links for her site and followed 3 best practices while building links. Here are her best practices which if followed will help get any site to the top:
1. Target Multiple Keywords: She targeted different keyword variations for her submissions. As we have mentioned in other case studies, many people make the mistake of targeting only one or two keywords and reduce their chances of being found for other relevant keyword searches. Try to cover all keywords while building links as you have the chance of ranking for many more keyword, thereby increasing traffic to your site ten folds.
2. Build Links Regularly: Ms. Ayling build links regularly over time. Unlike many of us who do link building one time and forget about it for years, she was diligent and made sure that her links were built consistently over a period of time.
3. Getting Links from Different Types of Websites: It is advisable to get links from different types of websites rather than getting all your links from similar websites. Ms. Ayling placed orders for all the different submission services we offer.
Here are the different link building processes we executed for these 2 sites:
• General Directory Submission – We submitted www.childrensgiftideas.com and www.newbabygiftboxes.co.uk to quality search engine friendly directories which give out permanent one-way links and are constantly indexed by Google and other popular search engines.
• Niche Directory Links – We also submitted the sites to hand-picked Niche Directories related to the site’s topic as it is a well-known fact that search engines give more value to links from relevant sites. Getting links from these niche directories definitely helped in improving it’s search engine rankings.
• High PR Paid Directory Links – We helped www.childrensgiftideas.com and www.newbabygiftboxes.co.uk get links from high PR quality web directories. The links from these directories are highly valued by the search engines as these sites are extremely selective about who they link out to.
• Social Bookmarking Submissions – The social bookmarking links ensured that the site got instant visibility and exposure which helped a lot in increasing traffic to the site.
Results
Results
We worked extremely hard to build links for these 2 sites but even we were not prepared for the unbelievable results we got. Childrensgiftideas.com’s rankings climbed up to the 3rd position for it’s targeted keyword ‘Toy Hampers’ while Newbabygiftboxes.co.uk started ranking in the top 9 results for not 1 but 20 of it’s targeted keywords in UK! Getting such amazing results has further cemented our long-held belief that if you keep building links from quality sites on a regular basis, your will surely reap the rewards and rank for any term that you want.
Rankings on Google:
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